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BASF signs distribution agreement with Avitech Nutrition

17 Nov 2017

BASF has also entered into a Distribution Agreement with Avitech Nutrition Pvt. Ltd., a leader in the field of animal nutrition in India, with expertise in feed additives

MUMBAI: BASF has also entered into a Distribution Agreement with Avitech Nutrition Pvt. Ltd., a leader in the field of animal nutrition in India, with expertise in feed additives, especially vitamin and mineral premixes, to extend its organically-bound trace elements (glycinates) product offering to feed producers in South Asia.

Trace elements are essential micronutrients required by all animal species. An insufficient supply of trace elements leads to major health and performance-related impairments, for example reduced feed intake and growth performance, impaired immune function, and fertility.

Under the collaboration, glycinate-premixes manufactured by Avitech, will contain high-quality of organically-bound trace elements (Copper-glycinate, Manganese-glycinate, Iron-glycinate, and Zinc-glycinate) from BASF. The new product will be marketed by Avitech and co-branded with BASF.

“Avitech is pleased to represent BASF for its line of organically-bound trace elements (glycinates). As a leader in the area of minerals, our inorganic minerals are employed in over six million tons of feed annually. Our local reach, coupled with BASF’s global technology, represent a product offering that meets the market need for superior organic minerals,” remarked Rahul Kapur, Managing Director, Avitech Nutrition Pvt. Ltd, “We are excited by the partnership and its potential.”

“For BASF to be successful in a market, it is important for us to focus on our own strengths and team up with carefully selected partners to complete our offering. With the superior customer contact, market presence and reach of Vital Therapeutics and Avitech Nutrition, BASF will now have the possibility to offer our high-quality products throughout the Indian market,” said Stephen Crisp, Regional Head, BASF Animal Nutrition Asia Pacific.

BASF’s new phytase, Natuphos E, unlocks vital nutrients for the global feed industry

As the first company to offer a phytase for the global feed market more than 25 years ago, BASF had set a new standard in feed phytase technology with the launch of Natuphos E in 2016. With unprecedented enzyme stability, Natuphos E helps poultry utilize phosphorous and other key nutrients more efficiently, ensuring more productive and sustainable output for the animal feed industry and local farmers.

In addition to glycinates, vitamins, and enzymes, BASF will be showcasing its comprehensive portfolio of products including organic acids and carotenoids at its booth Y1 – Y6 in hall 5 at India Poultry Expo in Hyderabad, from November 22 – 24, 2017.

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